What is SEO (Search Engine Optimization)

 

In Digital world a company without SEO does not achieve success. SEO can help to increase the organic traffic and get qualified, nonqualified users discover your website learn about your products. SEO have techniques to rank the website in SERP (Search Engine Result page).

             

SEO techniques which is

               ON-PAGE SEO      |        OFF-PAGE SEO

 

1.     ON-PAGE SEO

                        On-Page Seo also known on site Seo. On page seo is important as it help in search engine to understand your website and its content. On page optimize web pages to improve website search engine ranking and earn organic traffic. On page seo optimize your content which is

·        Headings

·        Html tags

·        Images

 On page seo understand what user type the relevant query to search on the website.

 

 On site optimization factors are following

·        Meta Tag

·        Keywords

·        Title

·        Description

·        Alt tag

·        Image optimization

·        H1

·        H2

·        HTML Code verify

·        Interlinking

·        Google XML Site Map

·        Google analytic code

·        SEO web master tool

              Here some free tools for ON-PAGE SEO

Google keyword Planner

                                           Google give the facility to users for search the keyword for websites. Google introduce the tool which is very helpful for Seo and give the better results to the users.

 Google Search Console

                                       Google introduce the web service tool which is Google Search Console to SEO users. The tool use to check the website traffic submit sitemap and it show external, internal links.

 

               

2.    OFF-PAGE SEO

                             A website without off page seo to rank in Google is impossible because off page seo works in link building, backlinks. Link building is very important in off page seo it connect the website to another website this way traffic move one website to other website.

 

 

 

Backlink create the connectivity to the Digital world and play the basic role to increase the traffic in website. Off page seo factors are link building, Backlinks Audit, Broken links, Article submission, Blog submission.

                     

                         Here Tools for OFF-PAGE SEO

Backlinks Tools 

                                   Ahrefs, Moz Tool give the facility to check the Backlinks and broken links. The tool help to check the quality and quantity of the links and show the do follow, follow links. Webmaster tools show the spam links which is send to your website from your competitor to decrease the traffic in your website.

 

      

Written by"Muhammad Faizan"    

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